NATIONAL BASKETBALL RETIRED PLAYERS ASSOCIATION ANNOUNCES LEGENDS ALL-STAR AUCTION

by JIM ROOT

“Ball is life.” A mantra for many hoop heads, that phrase has come to represent the total devotion to basketball, whether it be watching, playing, analyzing, or taking part in any other aspect of the game.

No one better represents the way the sport can consume a person than professional basketball players. For many, the sport becomes interwoven with their identity, and really, how could it not? It takes a staggering amount of work to get to that level, even for the most physically gifted, and the pressure to maintain – and even increase – that level of commitment multiplies as the stage gets grander.

The risk, though, comes in having so much of oneself tied to such a singular focus. What if your body falters? Or, perhaps even worse, what if your mind does?

Larry Sanders knows the burden of being a professional all too well. After vastly outperforming his rookie contract with the Milwaukee Bucks, he signed a four-year, $44 million extension in 2013, and the ferocious rim protector seemed primed to be a principal reason to “Fear the Deer” for the rest of the decade.

After leading the NBA in block percentage in 2012-13, Sanders became something of a cult favorite among fans, spearheaded by his highlight reel blocked shots and sometimes-acrimonious run-ins with officials. ESPN NBA writer Zach Lowe referred to him only as “LARRY SANDERS!” in articles, and Sanders was once ejected from a game for awarding each official with an exaggerated thumbs-up gesture following a call with which he disagreed. But the 6’11 defensive star wasn’t thriving in the same way privately.

As fans, we want to believe we “know” a player based on what we see on the court. Sanders was a confident defender, constantly smiling but also quick to frustration when calls went against him. So, this must be his off-the-court personality as well, right? Happy, but a loose cannon?

“What do you really value in a person? Their honesty, their trust, their loyalty, their commitment…you can’t tell that by looking at someone jump around on TV,”

“YOU CAN SACRIFICE SO MUCH OF Y OURSELF AND BE LEFT WITH NOTHING AT THE END OF THE DA Y,” SANDERS SAID, ENCOURAGING FELLOW PLAYERS TO PUT THEMSELVES FIRST , AS WELL. “THE DA Y AFTER YOU WIN A CHAMPIONSHIP , YOU’RE GONNA FEEL LIKE THE SAME DA Y BEFORE… IT’S GONNA FADE.”
-- Larry Sanders

Sanders says. And he’s right – we have no way of knowing what’s actually happening inside the heads of professional athletes, which is why
it’s so important that those athletes put themselves first, even if it may not be glamorous to do so.

Sanders ultimately had to make that decision for himself, checking himself into Rogers Memorial Hospital for anxiety, depression, and mood disorders in February 2015, leaving the game he loved because he knew he needed to prioritize his own well-being above the fleeting accomplishments of the sport.

“You can sacrifice so much of yourself and be left with nothing at the end of the day,” Sanders said, encouraging fellow players to put
themselves first, as well. “The day after you win a championship, you’re gonna feel like the same day before… it’s gonna fade.”

Iciss Tillis was always a lover of basketball, too, and her preternatural abilities only made it easier to get lost in the game. She was a high school All-American in Oklahoma, earning a scholarship at Duke University and eventually blossoming into a collegiate All-American there, as well.

She always had other interests, though. From an early age watching the O.J. Simpson court proceedings, Tillis knew she had a passion for justice. For a long stretch of her life, she put that interest on the back-burner, throwing herself into her basketball career (and doing so rather successfully). But she always felt the pull off the courtroom, wisely acknowledging to herself that hoops would not last forever.

Eventually, at age 30, Tillis hit the breaking point. She retired from basketball and immediately began to figure out how to kick-start her legal career, quickly enrolling at Texas Southern and distancing herself from the game, even as that distance pained her – and others around her. For instance, her mother had spent Tillis’ entire life closely following her daughter’s basketball career, and suddenly that connection was gone. But Tillis had to follow her heart.

“Walk in your path – or you’ll live someone else’s dream,” she says. Practicing law had been Tillis’ dream from a young age, and there’s a freedom in pursuing that, even if others may have wondered why she was walking away from the game.

Another of Tillis’ favorite axioms laments this transition period: “Athletes die twice.” She was – and still is – determined to make her “second life,” so to speak, just as fulfilling. Tillis is now a successful attorney for Jackson Lewis, and her unique perspective in the legal field
has come in handy throughout her career.

Basketball is a beautiful game. It can give opportunities to people who may not otherwise have them, and the correlation between hard work and results is tremendously satisfying, even at levels far below the professional ranks.

Like any relationship, though, the one between a player and the game should always be mutually beneficial. The connection will be better and more rewarding if the player retains an identity and a healthy state of mind outside of the sport. For Sanders and Tillis, basketball – for as much as they truly did love it – became an obstacle to something else, and each one knew that the best approach for individual happiness was to walk away.

Ball can certainly be life, but it should never be at the expense of self, and players (and coaches, scouts, etc.) must never be afraid to realize the freedom and joy that can come from the rest of life, as well.

INSIDE THE METEORIC RISE FROM PL AYER TO EXECUTIVE

by CALEB FRIEDMAN

What do you do if the game no longer wants you back?

A severely underrated and under-reported aspect of athletic retirement is how often it is a “by default” decision. The legends who choose to leave the game get plenty of attention (think Dwyane Wade, Dirk Nowitzki, Kobe Bryant, etc.), but there are significantly more players for whom the phone simply stops ringing. These players pass on silently into the next phase of life, left to figure out a new direction in which to pivot.

Elton Brand dreaded the idea of falling into the latter group. Once on track for one of those “storybook retirement” situations – Brand was positively dominant for the first eight years of his career – injuries had robbed the former Duke star of his explosiveness before his mind was ready to move in a new direction. Basketball was still his passion, and more specifically, playing basketball was still what he wanted to do.

That distinction is crucial, because it wasn’t as if Brand had no options. The Atlanta Hawks, for whom he had just finished playing during the 2014-15 season, were keen on bringing Brand into the front office fold, offering him an assistant GM job under Hawks President and head coach Mike Budenholzer. Brand is no fool; he knew it was a tremendous opportunity, and he went through the process of exploring it, shadowing upper management and walking through the beats of a typical day in the life of a member of the front office. The work intrigued him, but his heart was not yet ready to close the book on his playing days.

I love playing ball. I want to hoop, Brand thought.

And so he respectfully declined the Hawks’ offer, opting to return home to Penn-sylvania, yearning to hear the phone ring one more time with the promise of a role he wanted to fill. It was an uneasy period, but Brand was happy to throw himself into his training and his family life. He relished the time he was able to spend with his family after so many years on the road, reveling in seemingly simple tasks like taking his kids to school. Family, as Brand says, is – and will always be – the most importing thing to him. Other opportunities came knocking, like being on television or an assortment of business ventures, but Brand wanted to lace up the sneakers, and he had the luxury and stability to decline anything that wasn’t exactly what he was looking to do.

Eventually, in January 2016, the right call came. The Philadelphia 76ers, deep in the throes of “trusting the process,” wanted a strong veteran presence to join the bench and help mentor the alarmingly young nucleus. It was a strong fit on both sides: the team liked the positive impact he had made on Atlanta’s roster, and Brand appreciated the thought of staying somewhat local and potentially easing into the front office work he had previously explored with the Hawks. The 76ers agreed to an arrangement that would give Brand a path to management, and he returned to the team he had spent four years with from 2008-2012.

It turned out to be a perfect match. The months spent with the fledgling 76ers gave Brand the transitionary phase he needed to adjust to the idea of moving into the front office, and the influence he had on players like T.J. McConnell (still with the 76ers to this day), Robert Covington, and Nerlens Noel helped those guys through one of the bleaker campaigns in NBA history.

And then the real work started.

After the season, Brand at last found himself ready to make the switch to an off-the-court role. The passion for the sport remained, but that last run with the 76ers served as almost a therapeutic period, freeing his mind to take a role as a player consultant for the organization.

He threw himself into the new gig, treating it like a corporate job and demonstrating to the rest of the front office that he wanted to be in management. He traded in his sneakers for dress shoes, his sweatsuit for a suit, and left the court behind. During his performance review after the season, head coach Brett Brown and general manager Bryan Colangelo told Brand they envisioned his role as more on-court, though they still offered high praise for his determination to learn the ins and outs of the off-court operation.

Brand knew where he wanted to be, though, intentionally position-ing himself as an off-court presence. “That was by choice,” Brand told the NBRPA. “I didn’t go on the court at all, I didn’t get one rebound. I’d suggest that for any player post-career: pick a lane, pick what you love and attack it.”
With that clarity of focus on his side, Brand pursued a job opening with Philadelphia’s G-League team, the Delaware 87ers (now the Del-aware Blue Coats). His experience – and strong performance – in his prior consultant role made him a superb candidate.

“I loved the idea,” Brand said. “If I want to go be a GM one day, it was a no-brainer for me. I jumped at the opportunity.”

He earned the role, and suddenly he found himself running the day-to-day operation for a team barely a year after he was done play-ing. Gone was the luxury of the NBA, but Brand was ready for this new challenge, no longer yearning for the one more shot to be on the court. He embraced his new lifestyle in the grittier G-League, fondly recalling renting cars to scout players in places like Canton, Ohio, and Oshkosh, Wisconsin, or flying to Sioux Falls, South Dakota, in a snow storm. Brand really valued the chance to gain valuable reps without the ever-present microscope of the NBA bearing down on him.

“The G League showed me I’d love to be a general manager if I got the opportunity,” Brand said. “Taking buses, it’s not glamorous, it’s not the NBA, but it’s still basketball. It was pure. It was still basket-ball.”

The experience he gained in areas like running his own draft and executing his first trades would quickly prove invaluable. Colangelo resigned his general manager position in June of 2018, and Brand, who had already been promoted to Vice President of Basketball Operations, leapt at the chance to fulfill his dream of being a GM.

Everything Brand had learned through his time as a mentor in Atlanta and Philadelphia, plus his tenure in charge of the Blue Coats and his laser-focused mentality, shined through in the interview process. He sold the ownership group on his vision for the team and its cornerstone pieces in Joel Embiid and Ben Simmons, and his ability to communicate and connect with both the management team and the players made him a tremendous candidate.

“It was bigger than just me, the opportunity to be an ex-player and show we can fulfill and excel in these roles,” Brand said. “Being a lifelong learner and having a growth mindset, it was an opportunity to learn and grow and embrace a new challenge.”

Since taking over as GM, Brand has made several bold moves, including trading for Jimmy Butler and Tobias Harris and signing Al Horford as a free agent this off-season. But for the burgeoning new front office superstar, it’s about far more than just roster transactions. It’s about finding a new place for himself in the world of basketball, and perhaps just as importantly, finding an area of the sport that wants him, too. He has a tremendous platform to impact people in a positive way, and he does not take that lightly.

“My goal is obviously to win a championship for the city of Philadelphia,” Brand said. “(But) the broader goal is bigger than basketball, having these relationships with the players that they can come into our organization and make their dreams come true, and then when they leave the game have opportunities and have a great feeling about our organization. ‘The Sixers are a great organization; Elton Brand supports me as a mentor and a friend even if I can make a shot or not.’ It’s bigger than basketball.”

“IT WAS BIGGER THAN JUST ME, THE OPPORTUNITY TO BE AN EX-PLAYER AND SHOW WE CAN FULFILL AND EXCEL IN THESE ROLES. BEING A LIFELONG LEARNER AND HAVING A GROWTH MINDSET, IT WAS AN OPPORTUNITY TO LEARN AND GROW AND EMBRACE A NEW CHALLENGE.”
-- Elton Brand