By Jerry Milani at The Daily Payoff
The National Basketball Retired Players Association (NBRPA) announced today that veteran NBA columnist and renowned basketball insider Peter Vecsey has joined its content team, sharing his thoughts via his popular Hoop du Jour platform each week. Hoop du Jour will be featured content for Legends Media & Entertainment (LME), the multifaceted story-telling platform producing, distributing and quantifying the wide-reaching stories of many of the NBA and WNBA’s biggest stars that was launched in September and has seen record growth since launch. Athletes First Partners represents the NBRPA in its marketing endeavors and is working on engaging with brands on the platform as well.
Vecsey, the long-time columnist for the New York Post and analyst for TNT/TBS, NBC and NBATV, is one of the most connected and engaged media members in the sport. His opinions, insights and quips about the game–both past and present–have long been required reading for anyone involved or interested in basketball.
The native New Yorker has been enshrined in four Halls of Fame, including Naismith Basketball (Class of 2009), NYC Basketball, Rucker League and Archbishop Molloy.
“If there is any media member who knows our players and our audience, it is Peter Vecsey,” NBRPA President and CEO Scott Rochelle said. “Hoop du Jour was a business and lockerroom must read for decades. Peter’s ability to tell stories in his own style will certainly resonate not just with our current audience, but with a growing number of new fans who love basketball and its personalities. We are confident it’s going to be a must-read and must-follow as our other content has become this fall.”
“The men and women who make up the NBRPA were, and are, the most engaging and interesting athletes anywhere,” Vecsey said. “I’m looking forward to having some fun with them, telling and retelling their stories, and showing a new (and not-so-new) audience just how much noise we can make in this space.”
The first Hoop du Jour can be seen here: https://www.legendsofbasketball.com/hoop-du-jour-2-0/
The NBRPA represents over 1,000 former NBA and WNBA players, making it the largest agency of its kind in basketball. In three months LME in both audio and video has drawn almost 600,000 views and listens, more than three times the combined numbers of audio and video around the players in the previous nine months. Viewers and listeners have come from over 20 countries, and have enjoyed content from some of the most unique storytellers in the history of professional basketball. The key unified elements of LME include: Legends Magazine, Legends Live, the All-Access Legends Podcast and the NBRPA’s social media strategy and content.