After The Last Shot, Part 4: NBRPA’s life-saving health screenings

The NBRPA has taken huge strides to assist with the health of former basketball stars, providing truly live-saving health screenings.

By Caleb Nixon (via ClutchPoints)

Former NBA player Steve Hayes, arguably the best basketball player born and raised in Idaho, was ecstatic to join the National Basketball Retired Players Association community for three days at the 2023 Legends Getaway event in Las Vegas before heading off for a vacation in Montana. The 7-foot center, who once stepped foot on the hardwood with players like David Thompson, John Stockton and Karl Malone, spent the days conversing with his former colleagues and learning about new opportunities being offered by the NBRPA.

Former NBA player Steve Hayes, arguably the best basketball player born and raised in Idaho, was ecstatic to join the National Basketball Retired Players Association community for three days at the 2023 Legends Getaway event in Las Vegas before heading off for a vacation in Montana. The 7-foot center, who once stepped foot on the hardwood with players like David Thompson, John Stockton and Karl Malone, spent the days conversing with his former colleagues and learning about new opportunities being offered by the NBRPA.

“After they did the electrocardiogram and echocardiogram,” Hayes said, “I got in to see the cardiologist that was here from Endeavor (Health) and the first thing he says is, ‘Did you know you’re AFib?’”

Atrial fibrillation, or A-Fib, is “an irregular and often very rapid heart rhythm,” according to the Mayo Clinic. Hayes, who had seen a cardiologist in Houston less than eight months earlier, had no idea about his condition. Although somewhat common, the risk of stroke from A-Fib increases with age, according to the Mayo Clinic. Hayes was diagnosed at 67 years old.

“I was shocked and scared,” Hayes said. “I was totally caught off guard and (about) to go up (to Montana) and do things that maybe I shouldn’t have been doing, especially if I hadn’t seen a doctor.”

The NBRPA’s health screenings were introduced nearly a decade ago in partnership with the National Basketball Players Association. The life-saving initiative has served over 1,000 members, according to NBRPA Chief Medical Director Joe Rogowski. Fully funded by the NBRPA, this groundbreaking program requires a substantial investment, with former President and CEO Scott Rochelle, who served until August 2024, identifying the cost as “hundreds of thousands of dollars.”

“Our health screening program is more comprehensive and more detailed and targeted than anything anyone’s doctor is willing to give,” Rochelle said.

The goal is to “normalize wellness” so former players begin to prioritize their health. To enhance that effort, Rochelle and the NBRPA hired Rogowski in 2022. Previously serving as the NBPA’s chief medical officer for a decade, Rogowski aimed to provide both an educational and relaxed environment during the health screenings.

“When they come through our screening, it’s not like your typical doctor’s office where you get an exam and you leave and they call you with the results,” Rogowski said. “This is more of a relaxed environment where they can sit down and ask questions. There’s no time restraints, so they can ask a cardiologist all the questions they want, ask each of the doctors different questions so that they can be proactive about their health and in tune with their bodies.”

Rogowski has worked with NBA players for nearly 20 years. During that time, which included medical positions with the Orlando Magic and Houston Rockets, he noticed that players did not have medical direction once retiring. But by hosting a large number of former players in one setting for medical testing, the process becomes much more “convenient.”

“We provide that setting so that we can do a multitude of diagnostic tests, more on the preventative side, so that we’re proactive for their health and to get them plugged into thinking medically,” he said.

Rogowski estimates the health screenings have saved 10 lives since they were introduced eight years ago. Among the most notable is Nate “Tiny” Archibald, who was unexpectedly diagnosed with amyloidosis in December 2016. The incurable condition required Archibald to have a heart transplant that would ultimately save his life.

Harvey Catchings also experienced a heart problem but could not participate in the health screenings, as they were not yet established. The 11-year NBA veteran, and father of WNBA Hall of Famer Tamika Catchings, recalls his personal cardiologist informing him about a small valve leakage in his early 60s. The doctor’s response, according to Catchings, was “we will keep an eye on it.”

In 2016, Catchings began participating in the health screenings. Just three years later, his heart problem rapidly escalated.Rogowski has worked with NBA players for nearly 20 years. During that time, which included medical positions with the Orlando Magic and Houston Rockets, he noticed that players did not have medical direction once retiring. But by hosting a large number of former players in one setting for medical testing, the process becomes much more “convenient.”

“We provide that setting so that we can do a multitude of diagnostic tests, more on the preventative side, so that we’re proactive for their health and to get them plugged into thinking medically,” he said.

Rogowski estimates the health screenings have saved 10 lives since they were introduced eight years ago. Among the most notable is Nate “Tiny” Archibald, who was unexpectedly diagnosed with amyloidosis in December 2016. The incurable condition required Archibald to have a heart transplant that would ultimately save his life.

Harvey Catchings also experienced a heart problem but could not participate in the health screenings, as they were not yet established. The 11-year NBA veteran, and father of WNBA Hall of Famer Tamika Catchings, recalls his personal cardiologist informing him about a small valve leakage in his early 60s. The doctor’s response, according to Catchings, was “we will keep an eye on it.”

In 2016, Catchings began participating in the health screenings. Just three years later, his heart problem rapidly escalated.

“Fast forward to the age of 67 and I get up one morning and I can’t breathe,” Catchings said. “So, I did what any Black man would do. I got in my car and drove to the hospital.”

When arriving at the hospital, Catchings found out he had a severe valve leakage in his atrium. Returning to the same cardiologist as before, Catchings was told that the valve leakage could be repaired 98% of the time through a routine surgery.

Catchings’ condition was part of that 2%.

“They said, ‘Harvey, if you don’t get a heart transplant, you’re not going to be around by the end of 2019,’” Catchings said. “Now I’m thinking, ‘What the hell? We were talking about a valve repair. How did we get to a heart transplant, and more importantly, how is it that somebody has to die in order for me to live?’”

A heart transplant in September 2019 ultimately saved Catchings’ life and opened his eyes to the importance of being involved and informed about his health condition. He advocates for the NBRPA’s health program because of the level of involvement the members can have and the benefits that they receive from the organization.

“To have this type of group that you can pick up the phone and call to make things happen, they’re probably going to stay on top of things,” Catchings said. “Take advantage of these opportunities and don’t say, ‘I’ll just deal with it later.’ No, if something’s not feeling right, especially as we get older, deal with it right then.”

The group that Catchings is talking about is a new partnership with Endeavor Health, which was introduced in October 2023. The Chicago based service provides NBRPA members with a 24/7 phone number that will help them understand their condition in addition to connecting them with specialists that range from orthopedic and physical therapy to neurology and urology.

“When they were playing, they didn't have to think about (health),” said Dr. Ravi Bashyal, co-medical director and head NBRPA hip and knee replacement consultant. “It was done for them and all of a sudden when they retire, they're in an entirely different world where no one is helping them make those decisions.”

His goal in working with the NBRPA is ensuring that former players have that access to the “vetted best in class care” because of how they used their bodies throughout the first half of their lives.“

Their bodies were how they made their living,” Bashyal said. “If they have a problem with their hip or their knee, it's more than just a medical condition. It's almost connected to who they are and their identity. So it's even more important that they're able to get the explanations that they need to be able to wrap their heads around what's going on.”

The NBRPA hosts its health screenings annually at NBA All-Star weekend in February and the Legends Getaway event in July. Additionally, the screenings are in “three to four” different cities per year, according to Rogowski, so members who do not attend its major events still have opportunities to take part in the screenings. One of the organization's goals for the program is expanding the health screenings to 10 cities a year.

This year at the Legends Getaway event, Hayes returned to Las Vegas hoping to hear good news just one year after his A-Fib diagnosis. But when he went to sign up for his screening, no appointments were available.

“A lot of the players came in last night, paid for their own room for one night, just so they could be here this morning to be able to get the health screenings,” Hayes said.

A quick phone call was all it took for the team of doctors to squeeze Hayes into their packed schedule. Meeting with the same cardiologist from a year prior, the two were “overjoyed,” Hayes said, after they learned his heart muscle increased from 40% in 2023 to 60% in 2024, a normal percentage for a 68-year-old.

Looking back at how the NBRPA initially started, and how far it has come over the course of its 32-year history.

By Caleb Nixon (via ClutchPoints)

Dave Bing was drafted second overall by the Detroit Pistons in 1966, signing an annual contract worth $15,000. Already a husband and father of two daughters at the time, Bing was unsatisfied with the salary and chose to work at a local bank during the offseason. Even after signing his second contract, estimated at $150,000 per year, Bing continued working at what is now Chase Bank for seven years.

When you ask the seven-time NBA All-Star why he felt the need to create the National Basketball Retired Players Association, he answers that it is because he understood there were many players also working second jobs but making significantly less money during their often shorter basketball careers.

“None of us made a hell of a lot of money back then because it wasn't available,” Bing said. “So, guys needed financial support. They had to transition from an athlete, to being a real person and getting a real job to support their families.

“When you transition from a professional athlete, you’re still pretty young. You're in your mid-twenties, maybe early thirties, so you've got a lot of life ahead of you. But because of what we had to do with our bodies, there's going to be some issues as you get older.”

It was in the late 1980s when Bing, Archie Clark and Oscar Robertson, a trio with a combined 21 All-Star appearances, began discussing how they could support players who laid the foundation for the league they once played in. Taking the idea to then NBA Commissioner David Stern, the founders proposed an organization that would help players in their transition after basketball, specifically those who were struggling financially and needed a second career.

Bing recalled their initial meeting in New York where Stern expressed his dissent, asking the three players, “Do we really need another association?” At the time, Stern wanted to rely on the National Basketball Players Association and the NBA Legends Foundation, which had similar initiatives as the NBRPA but were still under Stern and the NBA’s supervision.

After the founding core added Hall of Famers Dave DeBusschere and Dave Cowens, they emphasized that the desire for an independent organization was an “issue out of need” for all former players. The back-and-forth with Stern lasted three to four years, according to Bing, frequently experiencing roadblocks as the commissioner kept proposing “a different kind of idea” that would alter the founders’ vision for the organization.

“David (Stern) was a very insulated guy, and he knew what he wanted, and he wanted things his way,” Bing said. “I don’t think he was open minded enough to understand some of the issues that a lot of our players were going through.”

Finally in 1992, Stern and the NBA agreed to support the creation of the NBRPA. All five founders – Bing, Clark, Robertson, Cowens and DeBusschere – supplied $1,000 to Charlie Grantham, the then executive director of the National Basketball Players Association, who officially created the non-profit, 501c3 in New York. Celebrating over dinner and drinks, the founders agreed they were doing “the right thing for the right reason,” Bing said. “It took us a while to get here, but it was worthwhile.”

According to an NBA spokesperson in an email, “The NBA has been proud to support the National Basketball Retired Players Association (NBRPA) and their efforts to provide pension and health care benefits to their members for many years. The legends of our league have paved the way for the growth of basketball into the global game it is today. A legacy that we will continue to honor.”

The NBRPA has since developed a lasting partnership with the NBA and National Basketball Players Association, centered around supporting retired players in their second lives. The NBA’s investment in the organization comes through a licensing program and royalties, providing the NBRPA with eight figures annually, according to former President and CEO Scott Rochelle, who served until August 2024. This funding has allowed the NBRPA to create its own partnerships to financially support its non-profit organization and its members.

Major companies like Amazon, Google and Wintrust are invested in the organization. The NBRPA also partners with Endeavor Health for medical services, Temple and Purdue universities for education services, and Maker’s Mark, Michelob Ultra, Gatorade, and Pepsi for food and beverage services.

In hindsight, this is precisely what the founders envisioned: an opportunity for retired players, particularly those with short careers and limited earnings, to transition their athletic experience into successful second careers by using the variety of partnerships that the NBRPA provides.

“Oftentimes, (we) forget that the average lifespan of an NBA player is probably around four or five years,” Bing said. “The turnover is unbelievable. When you get accustomed to making money, and living a certain lifestyle, and that rug is pulled from under you, if you have not planned appropriately, then the transition hits you right in the face real quick.”

The National Basketball Retired Players Association (NBRPA) is making a huge difference for former players off the court.

By Caleb Nixon (via ClutchPoints)

Many people know Derrick Coleman as the number one pick in the 1990 NBA Draft, the 1990-91 Rookie of the Year and a menace inside the paint, often recording double-doubles and dunking on defenders with rim shaking slams. But Dave Bing, the 1966-67 Rookie of the Year and NBA scoring champ during just his second season with the Detroit Pistons, knew Coleman well before most people did.

Coleman moved at age 13 from Mobile, Alabama to Detroit, the city that Bing called home and began a business in after he retired from basketball in 1978. As Coleman prepared to play for Northern Senior High School, he struggled finding shoes in his size. His high school coach knew Bing and reached out to see if he could help Coleman find shoes and clothes that fit him.

Offering more than just playing attire, Bing began mentoring Coleman, becoming someone that Coleman now refers to as a “father.” But when the future NBA star visited Bing’s office one day, his eyes lit up in shock at a photo framed on the wall.

“I see Dr. J, Bob Lanier and I see this picture of a skinny guy,” Coleman said. “It was Dave. He never even shared with me that he played basketball. When I got upstairs to his office, I said, ‘Why didn’t you ever tell me that you played basketball?' He said, ‘I didn’t feel that it was important.'”

NBA & Detroit Legends gather for a photo at the 2024 Black Excellence Dinner

Bing’s priority in life after basketball was his company, Bing Steel, and community involvement in Detroit. From that point forward, Coleman understood that there is more to life than the game of basketball.

“​​They keep trying to put us in a box and think that all we do is play basketball,” Coleman said. “No, we're so much more. Basketball is just a small part of our lives and what we do.”

Coleman began to refer to the sport as a “tool” to better his community and life. Bing, alongside other former NBA stars Archie Clark, Oscar Robertson, Dave Cowens and Dave DeBusschere, used that tool as an opportunity to support fellow retired basketball players.

“Through conversations and relationships, we were getting feedback that some of the guys really needed help,” Bing said. “They were struggling and here we are, five of us, who are doing OK with our lives, so we can't sit back and allow this to happen. We had to get engaged and involved to see what we can do to help.”

Together, the five founders created the National Basketball Retired Players Association, the NBRPA, which helps former professional basketball players thrive in life off the court. An idea that started in the late 1980s has since evolved into a growing organization that focuses on career assistance, health care and community outreach, giving its 1,971 members the opportunities to make the most of their second lives.

The NBRPA faced numerous challenges during its creation, including pushback from the NBA and former commissioner David Stern. Now, 32 years after the non-profit association was officially formed, its challenges are extensive, most notably with its active effort to better support retired women.

The five-part series, being released over the next five days, details the history of the NBRPA, its current initiatives in professional basketball, and its attempts to shape the sport’s future

Caleb Nixon is a graduate of Northwestern’s Medill School of Journalism and currently works as a sports reporter for ABC27 in Harrisburg, Pennsylvania. In addition to his full-time role, Caleb pursues his passion for writing through freelance coverage of basketball and football.

Registration is now open!

NBA All-Star 2025

February 14-16 • San Francisco, CA

Registration closes on Wednesday, December 18 at 12pm CT


NBA All-Star Weekend is back from February 14-16, 2025. We look forward to celebrating the 74th NBA All-Star with you in San Francisco!

As you may know, the NBRPA is in the midst of a leadership change and while our All-Star activations may look a bit different or more scaled back than past events, please know that we remain committed to providing the very best All-Star experience for all of our members. 

In order to attend any NBRPA or NBA events (Legends Players Party, Rising Stars Game, All-Star Saturday Night, NBA All-Star Game, Legends Brunch, etc.) you and your guest(s) must be registered with the NBRPA via CVENT.

Online registration is open to all current NBRPA Platinum and Gold Annual Members who do not have any outstanding balances.

Click here to register!

If your membership lapsed at the time of submitting your registration, your registration will not be confirmed. Therefore, you are subject to automatically be placed on a waitlist until membership is verified and active. Registration is not guaranteed for waitlisted members.

As hotel space is limited, it is suggested that members register early. If we reach hotel capacity prior to the NBRPA registration deadline, registration will close for hotels but tickets and event access will still be made available to NBRPA members willing to find their own hotel accommodations.

Registration is not guaranteed for waitlisted members. If you are unsure of your membership status, please contact Carly Garcia or click the link to renew or become a member: www.legendsofbasketball.com/join-member
 
Carly Garcia contact information:
Email: cgarcia@legendsofbasketball.com
Phone: 312-913-9400
 
If you have any questions related to the 2025 NBA All-Star Weekend, please contact Beatriz (Bea) Perez.
 
Beatriz (Bea) Perez contact information:
Email: bperez@legendsofbasketball.com
Phone: 312-913-9400
 
We can’t wait to see everyone in San Francisco!
 
REGISTRATION WILL CLOSE AT 12 P.M. CST ON WEDNESDAY, DECEMBER 18 AND IS FIRST-COME, FIRST-SERVED.

NBA’s In Season Tournament, NBRPA’s Legends of Basketball Invitational, the WNBA’s Success and a Potential Las Vegas Based NBA Franchise Make This Desert Oasis Fertile Ground For NBRPA Members

By Chris Sheridan

LAS VEGAS – A’ja Wilson of the WNBA champion Las Vegas Aces did not know she had a tough act to follow, but she came in at the red-carpet entrance of the NBA Cup on Saturday night right after Flavor Flav had finished talking about how he once played against Moses Malone. And how he would like to play one-on-one against Atlanta Hawks superstar Trae Young.

Any NBA player who has reached the finals would recognize many of the trappings: All hands on deck for ESPN, which started bringing in hundreds of staff and crew members eight days earlier; red carpets and VIP’s, a press conference with commissioner Adam Silver, just like he does at the NBA Finals and the All-Star Game, a court lighting arrangement during the game, “championship” caps afterward and the honoring of NBA Legends Dr. J, Gary Payton, LaMarcus Aldridge, Shaquille O’Neal, Robert Horry and Carlos Boozer, who were cheered when they were shown on the videoboard throughout this historic weekend - that make it feel entirely different than any NBA game played in any December in years past. 

This was quite an event put on by Silver, a game that did not count in the standings, but which awarded every player on the winning Los Angeles Lakers team a cool $500,000. (Yes, you are correct if you are thinking to yourself “I was born 20-30 years too soon”).  As many have learned - not everyone leaves Vegas a winner - but the members of the losing team also took home $200,000 apiece, which is not the worst consolation prize in the world.

This is an event no retired NBA player – or anyone else, for that matter – had ever attended.

The stands were full Saturday night as the Lakers defeated the Indiana Pacers 123-109 to win the first In-Season Tournament, which Silver and the NBA pulled off quite nicely to an audience of viewers who knew something new and different was happening over the past couple of weeks but were not quite sure exactly what it was, or what the rules were. LeBron James and Anthony Davis taking it seriously and winning that NBA Cup brought an added level of legitimacy to a brand-new idea that was pulled off with very few hitches and further cemented Las Vegas as a basketball destination.  

A week earlier, the NBRPA held the Legends of Basketball Las Vegas Invitational at the MGM Grand Garden Arena, where Washington faced off against Colorado State and USC battled Gonzaga in the nightcap.  The common threads here - fantastic basketball being played and a formidable showing by NBRPA members.  The LOB Invitational boasted participation from Jay Williams, Detlef Schrempf, Nick Young, Sam Perkins, CJ Watson and Dan Dickau and between the two events – there was no shortage of NBA history out and about in Las Vegas. 

While “Sin City” has been home to the NBA’s Summer League for a while now, our membership’s growing presence here has not gone unnoticed.  Over the past few years, members and the Legends brand have been somewhat of a staple in Las Vegas - having staged the annual Legends Summer Getaway, WNBA All-Star events, and the Legends of Basketball Las Vegas Invitational on the famed strip.  Now, with a yearly event in the IST and the expected addition of an NBA franchise to compliment the WNBA’s back-to-back champion Las Vegas Aces – there is no doubt that the NBRPA’s impact will only increase in Las Vegas. 

What every NBRPA member should realize is that in the years ahead, this is going to be a showcase that gives ex-players a chance to be in the spotlight if they need or want it, because when Silver goes all-in on an event in a gambling town – an event that was a gamble in and of itself – and comes out looking like a winner, his next move will most certainly be a double down.

The thing to remember about Saturday night, December 9, 2023 in Las Vegas was that this event was treated in a grandiose manner by ESPN/ABC and the league office. It is going to be a major NBA event in the years ahead. Whatever tournament tiebreaker rules are changed or tweaked will not matter to retired NBA players, but what should matter is this: The opportunity to shine a spotlight on something will be there, and the only trick to getting into that spotlight will be walking into the T-Mobile Arena using the same entrance, the one with the red carpet, that the WNBA champs and the rapper with the huge watch around his neck used.

Shaq, Horry, Boozer, and the other Legends that attended will all remember being there because the NBA made being in the building feel like it was being at a major event – even though it was a new event.

Whether it’s the second edition of the IST, played next December, or the NBRPA’s events - somebody out there who once played professional basketball may want to bring some attention to something. The best place to do that is now known.

Ann Meyers Drysdale | Phoenix Mercury and Suns;

Joe Caldwell | Former ASU Basketball Star;

Paul Westphal | Former Phoenix Suns Star & Coach

CHICAGO, IL (September, 11, 2020) — On Tuesday, September 8, Paul Westphal (Naismith Basketball HOF’19, former Phoenix Suns star and coach), Ann Meyers Drysdale (HOF’13 Inductee, Phoenix Mercury and Suns executive), and Joe Caldwell (former Arizona State University basketball star) were elected to the 2020 Arizona Sports Hall of Fame class.  The Arizona Sports and Entertainment Commission (ASEC) announced the 2020 class, featuring three basketball standouts, among the seven total inductees.

Nikki Balich-Cammarata, who serves as the ASEC Executive Director issued the following statement in the official 2020 Arizona Sports Hall of Fame press release:

“Arizona has a rich sports tradition, and this Arizona Sports Hall of Fame class exemplifies that tradition perfectly…Each of these individuals has played an important role in shaping our state’s sports history.”

Westphal, Meyers Drysdale, and Caldwell, whose contributions are highlighted below, join the following AZ Sports Hall of Fame Members:

Dick Van Arsdale (1981); Alvan Adams (1988); Jerry Colangelo (2002); Sean Elliott (2010); Fat Lever (2013); Charles Barkley (2015); Dan Majerle (2017); Tom Chambers (2019).

Paul Westphal: “The No. 8 scorer in Phoenix Suns history, Westphal played a key role on the franchise’s two NBA Finals teams. He was a star guard on the underdog team that reached the 1976 NBA Finals and then coached the Suns to the 1993 NBA Finals. With his dazzling moves and elite skills, “Westy” won the hearts of the first generation of Suns fans, and his No. 44 was retired by the team in 1989. After the Suns fell behind the Los Angeles Lakers two games to none in a best-of-five series in the 1993 playoffs, Westphal famously guaranteed that his team would rally to win the series – which it did, extending a run that ended in Game 6 of the Finals. Westphal also led Grand Canyon University to the 1988 NAIA national title. Westphal is a member of the Naismith Memorial Basketball Hall of Fame and the National Collegiate Basketball Hall of Fame.” - ASEC

Ann Meyers Drysdale: “A basketball pioneer, Ann Meyers Drysdale came to Phoenix as the General Manager of the Phoenix Mercury and Vice President of the Phoenix Suns. Meyers Drysdale played a role in all three of the Mercury’s WNBA titles. Meyers Drysdale now serves the Mercury and Suns as a Vice President and broadcaster. Meyers Drysdale made history when she became the first woman to receive a Division I athletics scholarship, from UCLA. She became a four-time All-American and led the Bruins to their only women’s national title in 1978. Meyers Drysdale was the first draft pick of the Women’s Professional Basketball League, the nation’s first women’s pro league and a forerunner to the WNBA and earned co-MVP in 1979-80. She later became the first woman to sign an NBA contract, trying out for the Indiana Pacers in 1980.” - ASEC

Jumpin’ Joe Caldwell: “Caldwell, nicknamed “Jumpin’ Joe,” set the career scoring record at ASU with 1,515 points (18.2 per game) and is the school’s No. 2 all-time rebounder with 929 (11.2 per game). Caldwell led the Sun Devils to the NCAA tournament in his three varsity seasons – 1962-64. Caldwell was team captain all three years and MVP in 1963 and 1964, and the school retired his No. 32 in 2010. He won a gold medal with the 1964 U.S. men’s basketball team in Tokyo. Caldwell spent six seasons in the NBA and five in the ABA, earning All-Star honors twice in each league.” - ASEC

Every year, the Arizona Sports Hall of Fame honors athletes, coaches, administrators, and others who have made significant contributions to Arizona sports.  The 2020 class was selected by a vote of trustees and the public.  An honorary ceremony will take place on April 23, 2021, during the Crest Insurance Group Arizona Sports Hall of Fame Induction Ceremony.

A qualifying candidate can: (1) be from Arizona, or (2) must have lived in Arizona and is recognized as an Arizonan.  Additionally, they must have left a tangible mark on the Arizona athletics community, generating two or more significant contributions to sport.

For more information on the Arizona Sports Hall of Fame, or to purchase tickets to the induction ceremony, please visit www.azsportshof.com.

###

Media Contact:

NBRPA Member Alert • 312-913-9400 • memberalert@legendsofbasketball.com

About the National Basketball Retired Players Association:

The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Legends Care is the charitable initiative of the NBRPA that positively impacts youth and communities through basketball. Scott Rochelle is President and CEO, and the NBRPA Board of Directors includes Chairman of the Board Johnny Davis, Vice Chairman Jerome Williams, Treasurer Sam Perkins, Secretary Grant Hill, Thurl Bailey, Caron Butler, Dave Cowens, Shawn Marion, David Naves and Sheryl Swoopes. Learn more at legendsofbasketball.com.

About the Arizona Sports Hall of Fame: The Arizona Sports and Entertainment Commission owns the Arizona Sports Hall of Fame, which was founded in 1957 by the Phoenix Press Box Association. The Hall of Fame honors athletes, coaches, administrators and others who have made significant contributions to Arizona sports. To be eligible for the Arizona Sports Hall of Fame, an individual must meet one of three criteria: a native of Arizona; immediately recognized as an Arizonan; have made at least two significant contributions to the athletics community in Arizona. For more information on the Arizona Sports Hall of Fame, or to purchase tickets to the induction ceremony, please visit www.azsportshof.com.

About the Arizona Sports and Entertainment Commission: The Arizona Sports and Entertainment Commission (ASEC) is a non-profit organization created in 1988. The Commission collaborates with hundreds of partners to help fulfill the mission of bringing national and international sporting events to the state; assisting in the promotion of existing events and Arizona sports teams; providing volunteer recruitment and organization for large-scale sporting events; and developing youth sports programs. In 2009, it assumed oversight of the Arizona Sports Hall of Fame, and in 2012, the Grand Canyon State Games. ASEC was the founding organization and owner of the 2015 NOVA Home Loans Arizona Bowl. For more information about the Commission call 480.517.9700 or visit www.azsportsent.com.

New Expanded Multimedia Platform to Showcase the Stories, Successes, Lessons and Personalities of NBA and WNBA Legends

Chicago, ILL. (August 25, 2020) – The National Basketball Retired Players Association (NBRPA) today announced the expansion and launch of Legends Media & Entertainment (LME), a multifaceted storytelling platform that will produce, distribute and quantify the wide reaching stories of many of the NBA and WNBA’s biggest stars. The content will span the history of both leagues and feature more recent alums of the game ranging from Sheryl Swoopes and Grant Hill to the sport’s greatest legends and business successes on and off the court, delivered through all forms of media, from print and spoken word to long and short form video.

The NBRPA represents over 1,000 former NBA and WNBA players, making it the largest agency of its kind in basketball. This has allowed for direct access to players for opportunities domestically and internationally.

“With the creation of LME, we are building a multimedia platform for some of the most compelling men and women connected to basketball’s history and culture under one umbrella, something which has been asked for, and needed for some time,” said NBRPA President and CEO Scott Rochelle. “LME will be a vibrant stop for fans, businesses and others who want to enjoy, learn and explore the amazing stories of our Legends both on and off the court. These stories are some of the best in the global business of sport, and now we can house them under one impactful roof.”

NBA Champion and NBRPA Director Caron Butler adds, “Every NBA and WNBA player has a story to tell and Legends Media & Entertainment offers ALL Legends a platform to tell their stories and let their voices be heard.”

Some of the key unified elements of LME will include:

Legends Magazine which debuted in 2018 and is the official publication for NBA and WNBA Legends. Produced quarterly, Legends Magazine has featured cover stories about NBRPA Director Caron Butler, Jerry Stackhouse, Elton Brand, Jamal Mashburn and “The Knuckleheads” – Quentin Richardson and Darius Miles. Each issue is delivered to all former players, active players, coaches, stakeholders, influencers and league officials worldwide.

Legends Studios also debuted in 2018 with the launch of original live-action and animated short videos and two podcasts, the All-Access Legends Podcast and On Deck with Scott Rochelle. In April 2020, Legends Live, a weekly web series broadcasted to multiple social media platforms featuring live conversations with NBA and WNBA Legends, was added to the Legends Studios portfolio. In addition to 32 standard episodes, Legends Live also covered the 2020 WNBA Draft and ESPN’s The Last Dance with live commentary from Legends. Last week, media personality Tyler Johnson, aka Trill Withers, joined the LME team as host of Legends Live, where he will spend time with many of the game’s most successful and dynamic personalities and business people. Johnson will also be a key contributor to Legends Magazine, the All-Access Legends Podcast and the NBRPA’s social media strategy and content.

To follow along with LME content from the NBRPA, find them on social media at @NBAalumni on Twitter, Instagram, YouTube and Twitch or on Facebook at NBA Alumni.

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Media Contact:

Joe Favorito • 917-566-8345 • joefavorito2@gmail.com

About the National Basketball Retired Players Association:

The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Legends Care is the charitable initiative of the NBRPA that positively impacts youth and communities through basketball. Scott Rochelle is President and CEO, and the NBRPA Board of Directors includes Chairman of the Board Johnny Davis, Vice Chairman Jerome Williams, Treasurer Sam Perkins, Secretary Grant Hill, Thurl Bailey, Caron Butler, Dave Cowens, Shawn Marion, David Naves and Sheryl Swoopes. Learn more at legendsofbasketball.com.

New Platform to Drive Brand Partnership Opportunities for Legends

Chicago (August 14, 2020) – The National Basketball Retired Players Association today announced their official partnership with SwayBrand, a platform that helps brands connect with influencers. The new relationship will bring such brand deal opportunities directly to NBRPA Legends through an easy-to-use mobile app.

SwayBrand specializes in creating and bringing authentic partnerships to life that span a wide range of price points. Legends will be paired with companies that share a strong alignment to their voice and values, and in turn will execute uniquely tailored creative content. The process makes it easy for Legends to earn income from appearances and continue building their own booking opportunities with similar brands.

“There is so much talent within the NBRPA, and we are constantly receiving requests for these Legends to share their voice,” says NBRPA President & CEO Scott Rochelle. “This new partnership with SwayBrand will streamline this process, giving Legends the chance to manage and grow their own opportunities all in one user-friendly platform.”

SwayBrand, a black-owned business, first launched in 2018 and has quickly made strides in the brand marketing space. In January 2020, SwayBrand won the NFL Players Association Pitch Day competition in the Athlete-Led Startup category, winning cash prizes and the right to player-marketing opportunities, as well as Amazon Web Services. The new deal with the NBRPA will be SwayBrand’s first exclusive relationship.

“At SwayBrand, we offer diverse and authentic deals across a range of investment classes, ensuring brands and talent are effectively matched to maximize returns for all parties involved,” says Co-Founder Horace Flournoy. “We are thrilled to be working with the NBRPA to bring partnership opportunities to each and every Legend.”

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Media Contacts:

Scott Rochelle, srochelle@legendsofbasketball.com, (312) 913-9400

About the National Basketball Retired Players Association:

The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Legends Care is the charitable initiative of the NBRPA that positively impacts youth and communities through basketball. Scott Rochelle is President and CEO, and the NBRPA Board of Directors includes Chairman of the Board Johnny Davis, Vice Chairman Jerome Williams, Treasurer Sam Perkins, Secretary Grant Hill, Thurl Bailey, Caron Butler, Dave Cowens, Shawn Marion, David Naves and Sheryl Swoopes. Learn more at legendsofbasketball.com.

About SwayBrand:

SwayBrand is an all new, exclusive marketplace that connects brands, small to enterprise, with multicultural talent for video content, insights and specialized bookings.  The SwayBrand marketplace will feature "Authentikas", or diverse selections of athletes, artists, celebrities and other social media ambassadors that exclusively partner with brands that they actually use or discover and love.  The all new app and brand experience will launch late June.